Blackfish, a first hand look at the broken spirit of an orca.

Directed by Gabriela Cowperthwaite Blackfish is a 2013 documentary film that premiered at the 2013 Sundance Film Festival in January 2013. The emotional and captivating piece was picked up by Magnolia Pictures for wider release.

Blackfish focuses on the captivity of orca Tilikum, who was found to be involved in the deaths of three individuals. The movie highlights the consequences of keeping such highly intelligent and emotional animals in captivity.


Cowtown Rodeo Horse Dies Due To A 10,000 Volt Electric Shock

During Saturday nights Cowtown Rodeo in New Jersey, 9 year old rodeo horse Buck died after 8 seconds of wild bucking due to an aneurysm of the aorta. Third generation Cowtown owner Grant Harris claims that although 10,000 volt animal rods are still fixed to the inside of their chutes, the horses are not electrocuted in order to trigger wild bucking. Contrary to Harris’ claims the horses are not shocked, animal rights group SHARK have released a video which shows the Cowtown Rodeo administering 10,000 volts of electricity to horses during their shows. After suffering a seizure which saw Duke die in front of a crowd of spectators, witnesses claim the horse was later pulled from the ring by a tractor. This is just one more example where the care and concern for an animal’s welfare is overruled by the value of money and entertainment.


Breaking The Spirit Of The Elephant

When showing this video to a friend, her reply to me was “How can people do that to an elephant?” Well the reality is tourists do this to these elephants, maybe not physically, but through their desire to experience such a majestic creature up close. The people who train these animals are driven solely by the money the tourist brings. If tourists stop paying, then these practices will cease to exist. If this video stops just one person from funding this practice, then it has done it’s job.

NFAW Has Been Nominated For A Liebster Award

ImageI am proud to announce that NFAW has been nominated for a Liebster Award. I would like to thank the wonderful rialiveswell, who supports my work and who also shares the same love and concern for animal welfare as I do.

Liebster Award RULES:

  1. Post 11 random facts about yourself.
  2. Answer the 11 questions made by the person who nominated you.
  3. Create 11 questions for the bloggers you pass the award to.
  4. Choose 11 bloggers to pass the award to and mention them in your post.
  5. Go to their blogs and let them know that they have been nominated.

11 Random facts about NFAW’s founder Michelle Moore

  1. I like to think of myself as worldly.. I was born in Birmingham England, grew up in Brisbane Australia and is currently living in British Columbia Canada.
  2. I have an infinite love for cats, especially for my 3 year old rescue Milhouse.
  3. I love browsing the aisles of Staples for stationary I don’t need.
  4. My biggest weakness is a Starbucks skinny vanilla latte.
  5. I am an Instagram addict, follow me at mich_moore.
  6. My favourite place in the world is Mallorca Spain.
  7. Before going to university I was a hairdresser.
  8. My favourite travel memory is horse riding along the Caribbean Cost of Costa Rica.
  9. I love to sleep.
  10. My favourite food is Indian.
  11. At 26 years of age I am still scared of the dark.

11 Questions from rialiveswell for Michelle Moore:

  1. What is your favourite place to visit? Mallorca Spain, so beautiful!
  2. What’s the craziest thing you’ve ever done? Bungey jumping from a bridge over water in Whistler Canada.
  3. What’s your favorite sport? I don’t really play sport at the moment, but I did grow up playing hockey.
  4. Who is your favorite actor? Ed Helms, I find him completely hilarious.
  5. What inspired you to create your blog? I got to a point where I wanted to do something meaningful in my life, something that would act as vehicle of knowledge for people to change the things that are completely within their power.
  6. What’s your favourite animal? Cats, horses & lambs to name a few. I really have so many, I could go on for a while.
  7. Where is one place you want to go, but haven’t gone? The South of France, it looks absolutely stunning!
  8. What is one thing you want to do, but haven’t done? {Make it crazy!} It’s pretty generic I know, but skydive. I think there would be something magical about looking down at the world and feeling so tiny.
  9. What was your worst job? I worked in a Thai restaurant whilst in high school. They kept their float in a phonebook under the counter, need I say more?
  10. What was your best job? Being paid to blog!
  11. What are you most passionate about? Animals. I feel like they make life so much more meaningful.

My 11 nominations go to:

  1. Animal Voice
  2. Luton Black Cat
  3. Girl For Animal Liberation
  4. Thomas James Fisher
  5. Diary Of An Accidental Vegetarian
  6. Fight For Rhionos
  7. Rivaliveswell
  8. Fighting For Hope
  9. Blame It On My Wild Heart 
  10. Of Course Vegan
  11. Danielle M Hunt

My 11 questions to you are:

  1. What is your favourite childhood memory?
  2. What is your inspiration behind your blog?
  3. If you had 1 million dollars what would you do with it?
  4. What is the one piece of advice you would, or have given your children?
  5. What is your favourite book?
  6. If you had one wish what would it be?
  7. Where is your favourite place?
  8. What is something amazing you have seen on a blog?
  9. What do you hope to achieve by writing your blog?
  10. If you had the opportunity to go into space, would you?
  11. What is your favourite song on your iPod right now?


Say No to Palm Oil

SAY NO TO PALM OILPalm oil has quickly grown into a globally used ingredient, found in over 50% of our most common products including confectionery, baked goods, cosmetics, body products and cleaning agents. The growing demand for this vegetable oil derivative has seen many pristine rainforests and vast areas slashed and burned every year to keep up with the growing demand. At the hands of this trade, orangutans are being pushed to frighteningly low numbers through large-scale deforestation in places such as Sumatra and Borneo. In the last 20 years the palm oil trade has destroyed over 90% of the orangutans natural habitat, making it the number one threat for the longevity of the species. As a hinderance within such a lucrative industry, orangutans are often disposed of during the deforestation process and have been found run over by logging machines, beat to death, buried alive and set on fire. To help put an end to this practice and stand up for an animal who shares 97% of our DNA, please take a moment to sign the below petitions to stop the import of palm oil.

Written by Michelle Moore for NFAW

Factory Farming in 60 Seconds Flat


The video titled ‘Factory Farming in 60 Seconds Flat‘ takes viewers behind the scenes of the dairy, meat and egg industry, uncovering the truth behind factory farming. After overwhelming success from the videos release in 2012, Peta have re-published the video in an attempt to generate viral notoriety and a change in consumer behaviour. 

The demand for meat has seen production increase by over 20 percent in the last 10 years, to the point where farmers have no option but to introduce factory farming into their process. This means of farming is one of the leading causes of animal cruelty to date, and yet the trade is continually condoned through the lack of support for organic produce. Over time and through the accessibility of meat within supermarkets, humans have grown so distant from the realities of what they are putting into their mouths and the practices associated with generating it. For many people a video like this is the first time they are cognitively processing their diet, whilst staring into the faces of the animals they often see on their dinner plates.

There in front of them is the irrefutable evidence that their entrée was a cow who coughed and choked as the blood spilling from her slit throat ran down her face and covered the floor below, a pig who screamed and cried as he was burned to death in scalding-hot water, a chicken whose desperate squawks went unheeded as her broken legs were slammed into shackles and she stared past the long line of her comrades to the whirring blades that would end her life (Peta, 2013).

The video was created by a group of animal activists who aim for the world to see, the common practices that go on behind the closed doors of slaughterhouses. Every Saturday night a group of volunteers screen the video in Miami’s Lincoln Road for willing passersby to watch. Peta follower Andrew Kirschner captured viewer’s reactions whilst observing the confronting video for his blog Kirschner’s Corner. The images are accompanied by real-life accounts from U.S. slaughterhouse workers, that graphically describe the pain and suffering many animals go through in their last minutes of life.

Peta are asking supporters of the video to take the pledge and try a vegan diet for 30 days. By adopting a meat free diet for just one year, supporters have the potential to save the lives of 100 animals whilst taking a stance that factory farming is not a means of production. Peta are offering supporters a FREE Vegetarian/ Vegan Starter Kit full of healthy recipes, tips on eating out, health & body information along with videos. There is no better time than the present to stand up for a trade that we have helped grow.

Written by Michelle Moore for NFAW

Meat Free Week Australia


March 18th to 24th is Meat Free Week Australia. The online fundraiser is aimed at reducing the demand on Australia’s meat industry by encouraging consumers to focus on a plant based diet for 1 week. In order to keep up with the growing demand of animal-based products, two-thirds of the worlds meat is produced through some form of factory farming. As humans we are so detached from the realities of where our meat actually comes from and the ethical issues associated with the production. People need to be more aware that every time they purchase a non-certified organic product, they are supporting the production process associated with that item.

With growing research into animal protein, documentaries such as Forks Over Knives claim that the majority, if not all, degenerative disease found within humans today can be controlled, or even reversed, by rejecting our current consumption of processed and animal-based foods. The documentary goes on to link our growing consumption of animal products to the increase in disease and illness among humans. With information like this, teamed with education into the factory farming process, I hope more people will get on board with causes such as this and reduce their impact on the meat industry.

Please support the fight to end factory farming by clicking HERE!

Written by Michelle Moore for NFAW